Branding
This project consisted of creating a fictive company and doing its branding. It took a whole semester to complete everything and get feedback from teachers and classmates. We chose to do a mocktail company and did everything from business cards to cans. We even had a brand expo to show our projects and to give some free mocktails.
We chose the colours shown above to represent different flavours. Our flavours were Shirley Temple, Cucumber Gimlet, Spicy Margarita, Mango Mule, Blueberry Mojito and Raspberry Bee’s Knees. All our little icons were created by us, whether it’s the more graphic or more illustrated ones. One had a more stationery purpose and the illustrated ones showed our flavours on the cans.
Winter 2023
Branding
Adobe Photoshop / Illustrator / InDesign
An issue that we faced designing the posters was the real look of the hand. In the beginning, on every poster we could clearly tell it was photoshopped and not well integrated. It took some adjustments and tweaking but we ended up having a more realistic look and feel.
